Facing the context of strained Doctor-Patient relationships, we need to act immediately to rebuild trusting relationships with Patients. For rebuilding trusting relationships with patients, effective clinical communication skills are essential. Glocal academy (UK) has recently launched “I WILL” Campaign for better healthcare communication.

“I WILL” is an acronym that stands for I: Intention, W: Welcome, I: Introduction, L: Listen, L: Language.

It is not just a phrase or a set of words but it is a “Campaign” with a potential to rebuild trusting relationships with patients.

How does this translate into clinical practice?

With an INTENTION to pay attention, a Doctor WELCOMES his patient and INTRODUCES himself to establish a rapport. He will LISTEN to understand his patient’s ailments and use simple and clear LANGUAGE (avoiding medical jargon) when giving information to the patient.

Imagine a time in Indian healthcare system where there is (once again) an immense trust between Doctors and Patients. Well, the “I WILL” campaign has the potential to turn that imagination into a reality.